The NHS came to LADbible Group with a brief to showcase the creative careers available within the NHS, in a move to drive uptake of roles amongst young people. 

 

Our campaign

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The piece that stands out the most strongly to me was 'The Ocularist' - a film that follows Ocularist Samantha Mizzi as she explains the importance of her incredible role giving a sense of identity back to patients who have had to have enucleation (the process of removing an eye). 

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The inspiration for this campaign came via a visit to Moorfields with my own mother, who underwent eye removal due to cancer. I went to her prosthetic fitting, and I was blown away by the intricate art of recreating the person's eye - every single one delicately hand painted. This is my proudest piece of work to date due to the deep meaning it still holds for me.

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Results​

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This content received over 1.4m views and incredible sentiment both on social media and internally within the NHS. 

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